Phlur

Clean, viral, modern

OriginAustin, TXEst.2014Price$70–$100In stock4 fragrances

Phlur went TikTok-famous with Missing Person — a clean musk that defined the "skin scent" trend of the 2020s.

Missing Person, Father Figure, Vanilla Skin. Subtle musks and clean amber.

Why we stock Phlur: Phlur sells itself the moment a customer smells it. Younger demographic, repeat buyers.

Brand Signature

Musky