Phlur
Clean, viral, modern
OriginAustin, TXEst.2014Price$12In the shop4 fragrances
Phlur went TikTok-famous with Missing Person — a clean musk that defined the "skin scent" trend of the 2020s.
Missing Person, Father Figure, Vanilla Skin. Subtle musks and clean amber.
Why we stock Phlur: Phlur sells itself the moment a customer smells it. Younger demographic, repeat buyers.
From the shop