Ulta

Solid private label

OriginBolingbrook, ILEst.1990Price$15–$30In stock6 fragrances

Ulta's private-label fragrances quietly compete with mid-tier designers. Clean compositions, decent longevity, very accessible price.

Single-note focused: Vanilla Dreams, Coconut Sky, Pink Sands.

Why we stock Ulta: Strong gift category — a $20 bottle that performs like $50.

Brand Signature

Vanilla