Ulta
Solid private label
OriginBolingbrook, ILEst.1990Price$25In the shop6 fragrances
Ulta's private-label fragrances quietly compete with mid-tier designers. Clean compositions, decent longevity, very accessible price.
Single-note focused: Vanilla Dreams, Coconut Sky, Pink Sands.
Why we stock Ulta: Strong gift category — a $20 bottle that performs like $50.
From the shop